Creating and Submitting Advertisements
Marines are active, and they are active buyers. Leatherneck readers are frequent travelers, active purchasers of military and action books and videos, computers, insurance, sound equipment, and Marine memorabilia. Leatherneck readers are also active outdoorsmen who shoot, hunt, fish and go camping, and they are regular buyers and collectors of quality weapons, cutlery, sports optics,camping gear, outdoor apparel and accessories.
Advertising in Leatherneck can sell products whether they are in Marine Exchanges, retail outlets, or are being sold direct. And it can strengthen the defense advertiser's reputation with Marines in the field and former and retired Marines who are vocal supporters of the Corps.
Click HERE for our online media guide.
Onsale Dates
Space Reservation Dates
Closing Dates
Editorial Emphasis
Print:
Black and White
4-Color ProcessOnline:
Banners
Buttons
| Issue | Space Reservation Date | Material Closing Date | On Sale Date | Editorial Emphasis |
|---|---|---|---|---|
| Jan* | Nov 25, 2008 | Dec 1, 2008 | Dec 26, 2008 | |
| Feb | Dec 26, 2008 | Dec 31, 2008 | Jan 26, 2009 | |
| Mar | Jan 26, 2009 | Jan 30, 2009 | Feb 24 | |
| Apr* | Feb 23 | Feb 27 | Mar 28 | Weapons, Apparel & Equipment |
| May | Mar 25 | Mar 31 | Apr 24 | Marine Corps Aviation |
| Jun | Apr 24 | Apr 30 | May 25 | |
| Jul | May 25 | May 29 | Jun 24 | |
| Aug | Jun 25 | Jun 30 | Jul 27 | |
| Sep | Jul 24 | Jul 31 | Aug 25 | Technology, Gear |
| Oct* | Aug 25 | Aug 31 | Sep 25 | |
| Nov | Sep 25 | Sep 30 | Oct 26 | 234th Marine Corps Anniversary |
| Dec | Oct 26 | Oct 30 | Nov 25 | |
*Bonus distribution at Marine West, Marine South and Modern Day Marine. |
||||
Click HERE for our online media guide.
| Black & White | 1X |
3X |
6X |
12X |
|---|---|---|---|---|
Spread |
$5,800 |
$5,500 |
$5,151 |
$4,700 |
| Full Page | 2,900 |
2,775 |
2,625 |
2,425 |
| 2/3 Page | 2,085 |
1,980 |
1,875 |
1,730 |
| 1/2 Page | 1,625 |
1,545 |
1,465 |
1,380 |
| 1/3 Page | 1,100 |
1,045 |
995 |
935 |
| 1/6 Page | 610 |
580 |
500 |
445 |
| 1/12 Page | 440 |
425 |
340 |
265 |
| 1/24 Page | 270 |
255 |
225 |
185 |
| One additional Color +$375 | ||||
| Four-color fractional pages +$650 | ||||
| 4-Color | 1X |
3X |
6X |
12X |
| Inside page | $4,885 |
$4,635 |
$4,400 |
$4,145 |
| Spread | 8,680 |
8,250 |
7,825 |
7,395 |
| Covers 2 and 3 | 5,740 |
5,450 |
5,160 |
4,880 |
| Back Cover (Cover 4) | 6,100 |
5,824 |
5,460 |
5,210 |
| No extra charge for bleed |
Nonprint-ready Material
Any copy needing to be typeset or nonprint-ready art must be
submitted when the space reservations are made and must be
received by the 25th of the month.
The publisher reserves the right to accept or reject any advertising at his absolute discretion. No cancellations will be accepted after the closing date for print-ready mechanicals. Other cancellations and changes must be confirmed by the publisher before considered final.
15 percent commission will be given to recognized agencies if
invoices are paid within 30 days of the billing date.
Publication Date: Issued approximately the 28th day of the preceding month.
Inquiries
All inquiries about advertising rates, deadlines, extensions, or mechanical requirements should be directed to G. Scott Dinkel at (718) 715-1361, or s.dinkel@mca-marines.org.
Click HERE for our online media guide.
| Standard unit sizes | Width | Depth | |
|---|---|---|---|
| Two page | 15 1/4” | x | 10” |
| One page | 7 1/4” | x | 10” |
| Two-thirds page | 4 3/4” | x | 10” |
| One-half page | 7 1/4” | x | 4 7/8” |
| One-third page - square | 4 3/4” | x | 4 7/8” |
| One-third page - vertical | 2 1/4” | x | 10” |
| One-sixth page - vertical | 2 1/4” | x | 4 7/8” |
| One-sixth page - horizontal | 4 3/4” | x | 3 1/4” |
| One-twelfth page | 2 1/4” | x | 2 5/16” |
| One-twenty-fourth page | 2 1/4” | x | 1” |
Trim size: 8" x 10 7/8"
Bleed size: 8 1/4" x 11 1/8" Leave at least 1/8” beyond the trim size of the document. Include trim and registration marks.
Objects not intended to bleed must be kept within the “live area.” Ads that do not meet specified dimensions may be modified to fit.
Live area: 7 1/4" x 10"
Line screen: 150
Method of printing: Web offset, four-color process
Method of binding: Saddle stitched
Printed and furnished inserts/outserts: Pieces supplied must include 3% spoilage. Printer will need to review based on postal regulations. If the piece is four pages and the full size of the publication, allow 1/8” head, foot, face trim and a 3/8” binding flap at the face on pages 3 and 4. The binding flap will be on the high folio (pages 3 and 4) due to each publication being jogged to the head. Less than full size will need to be reviewed based on request to tip or to bind in. All outserts in a polybag will need to be reviewed for placement in the bag based on co-mailing operations and postal regulations for periodicals-class mail. (Consult the Advertising Representative, G. Scott Dinkel, for printer reviews.)
Accepted file formats: PDF, EPS (convert all type to vector outlines), and TIFF (embed all fonts). Include trim and registration marks.
PDFs: Adobe InDesign users, flatten all layers save file as PDF version 1.3.
Resolution: 300 or higher.
Color: Files must be saved as CMYK (no RGB or spot colors). Do not embed color profiles.
Black and white: Grayscale or line art files are accepted. Convert all type to vector outlines or embed fonts. Line art should be between 800 to 1200 resolution.
E-mail attachments: Due to file corruption and virus risk, ads sent as e-mail attachments are not encouraged.
Mailing Your Ad: Label all material with return information and list software and version numbers used. Include all necessary files on a CD and include your proof. List all relevant contact information.
Ink density: Must not exceed 300%.
Proofs: To ensure accuracy, a proof at 100% size is necessary for all submissions. The quality of the published ad may be a reflection of the quality of the proof received. Color reproduction is not guaranteed without a SWOP-calibrated color proof. Include trim and registration marks.
Ads requiring typesetting must be received by the 25th of the month. Camera-ready material is due by the last business day of the month. Material is destroyed 12 months after use unless otherwise instructed. All material produced by Leatherneck becomes property of Leatherneck.
Web Site: www.mca-marines.org/Leatherneck/adrate.htm
Click HERE for our online media guide.
The Marine Corps Association is the publisher of Leatherneck and the Marine Corps Gazette. Acceptance of advertising is subject to the publisher’s approval. Responsibility for content is borne by the advertiser and agency. Circulation is reviewed semiannually and is authenticated by the publisher.
G. Scott Dinkel
Leatherneck Advertising Representative
Sales Mailing Address:
G. Scott Dinkel
634 77th Street
Brooklyn, NY 11209
Mailing Address:
Marine Corps Association
P.O. Box 1775
Quantico, VA 22134
Overnight Mail Address:
Marine Corps Association
Bldg. 715, Marine Corps Base
Quantico, VA 22134
FAX: (718) 238-8901
Telephone Number: (718) 715-1361
E-Mail: s.dinkel@mca-marines.org
Click HERE for our online media guide.
Rate-card 55 · Issued October 2008 · Rates effective 1 January 2009
